Adulis — German Haircare & Beauty Shopify Store | Step-Media

Adulis — German Haircare & Beauty Store
Adulis is a Shopify e-commerce store based in Germany, specialising  in premium haircare and skincare products for women of colour.  The brand focuses on natural ingredients, healthy hair routines,  and modern self-care lifestyle.
What was built: — Custom Shopify theme design and development — Product collection architecture (Haarpflege, Hautpflege, Bestseller) — Mobile-first responsive layout — German-language storefront with EUR currency — Homepage sections: hero slider, product grid, featured collections,    testimonials, lifestyle imagery — Conversion-focused product pages with upsell blocks — Brand-consistent colour palette: warm beige, terracotta, dark tones
Niche: Haircare & Beauty · Market: Germany · Language: German